How The Ross Media Group's Targeted Ad Served MTA

In Mid 2025, we were introduced to a growing local tennis organization with big ambitions: the Madison Tennis Association. Based in Madison, Alabama, MTA was offering something more than just tennis lessons, they were building a vibrant, welcoming community for players of all ages and skill levels. But despite the quality and flexibility of their programs, they hadn’t yet unlocked the kind of reach or visibility they needed to exponentially grow.

That’s where we knew we could contribute.

Our first step was simply to listen. We met with Marina and Mickael, the co-founders of MTA, and quickly realized we weren’t just working with two tennis coaches we were working with two passionate, driven entrepreneurs who had poured their energy into creating something meaningful. Their focus wasn’t just on skill development; it was on connection, confidence, and making tennis accessible and fun for everyone in their city.

From those early conversations, it became clear that this campaign had to be personal. It had to reflect who they were, what MTA stood for, and why people should care.

We started by building a content strategy that centered on authenticity. We planned and filmed on location at MTA’s courts, capturing real students, real coaching sessions, and real community moments. Instead of staging polished commercials, we let the authentic energy of the program speak for itself. That authenticity became the foundation for all the creative work that followed.

With a rich set of video and photo content in place, we designed and executed a series of targeted ad campaigns across Meta and Google. These campaigns were highly specific: focused on geo-targeting the Madison-Huntsville area, and tailored for different segments including parents of school-aged kids, adults looking for recreational activities, and beginners interested in trying tennis for the first time.

We didn’t just run ads — we built full funnels. Custom landing pages, clear calls-to-action, and optimized lead forms ensured that every click had a path to conversion. We also helped MTA manage and organize the influx of new leads with a simple CRM tools and automated responses, so no opportunity was lost. Connection speeds for service were nearly instant.

And then the results started rolling in.

Within just a few weeks, Madison Tennis Association saw a dramatic increase in inquiries and sign-ups. Programs that previously 3-4 months to fill were reaching capacity in a fraction of the time. One campaign alone generated over 87 full signups in under two weeks. By mid spring, they had so many new students enrolling that they had to create TWO NEW SESSION GROUPS to meet sign up demand. It wasn’t just proprietary growth, it was a exponential moment in there after session community growth .

The most rewarding part was hearing how it impacted the team.

As Marina shared with us,

“We believed in what we were offering, but this was the first time it felt like the community really got to see us. The sign-ups were constant. Thankfully we were able to expand the schedule to keep up.”

Looking back, this campaign worked not just because of the content, or the ad strategy, or the tech — but because we took the time to understand MTA as people. We didn’t try to make them into something they weren’t. We helped amplify what was already working and gave it the platform it deserved.

For Ross Media Group, this project represents exactly what we aim to do with every client: connect story with strategy, and help great local businesses grow with clarity and confidence.

If you’re building a business without social media optimization, and you’re ready to reach the right people with your own message, we’d be honored to help do that with you.